Chemovator, the business incubator and early-stage investor of BASF, has finalized an investment in Heartland. The Detroit-based startup is a frontrunner in the production of natural fiber plastic additives, and the latest addition to Chemovator’s external-facing Elevate program. Heartland helps manufacturers to reduce the product carbon footprint of plastic and rubber products Supported by a team of scientists, engineers, and technologists, Heartland has developed hemp-based materials that can be used as additives within plastic compounds. This breakthrough advancement in the world of sustainable material innovation improves properties about flammability, bonding, dispersion, and bulk density, which are historically associated with processing natural fibers. As a result, natural fibers are now a viable market opportunity to reduce scope 3 carbon emissions1 in numerous industries.
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