Cerence selected by Great Wall Motor to power in-car experience

Cerence (CRNC) announced that Great Wall Motor Company (GWLLF), GWM, one of China’s largest SUV, pickup, and electric vehicle manufacturers, has selected Cerence to power the in-car experience across its lineup as it expands worldwide. GWM will deploy this new, Cerence-powered user experience in 13 languages across 20 countries in key car models, including the GWM TANK300, GWM TANK500, ORA 07, and POER, bringing intuitive, natural interaction to drivers globally. GWM and Cerence have collaborated to bring new, enhanced user experiences to GWM drivers. GWM is leveraging Cerence Assistant and Cerence Speech Signal Enhancement to provide key features, including wake-up word activation; support for multi-step interactions; and multi-zone interaction, meaning drivers and passengers can both engage with the assistant and receive support specified to their seat and needs. “Great Wall Motor’s success in China serves as a strong foundation for success globally as it expands worldwide and brings new electric models to market,” said Stefan Ortmanns, CEO, Cerence. “By empowering drivers with intuitive, intelligent voice interaction, GWM will advance its mission of accelerating innovation that serves a global consumer base. We are proud to be part of GWM’s global success.”