Maxim analyst Anthony Vendetti keeps a Buy rating and $50 price target on Celsius Holdings but also cutting the firm’s Q3 revenue outlook to $265M from $280M and its Q3 EPS view to (1c) from 3c. The firm believes that Celsius will increase trade promotions in response to fierce competition in the energy drink market to maintain market share and velocity, which reduces its revenue growth expectations, the analyst tells investors in a research note. For 2025, Maxim is also cutting its Celsius Holdings revenue outlook to $1.59B from $1.70B.
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