Celsius Holdings announced plans to expand into new international markets, growing the company’s global sales and distribution footprint to include Australia and New Zealand. “We’re pleased to introduce our refreshing, great tasting and functional Celsius energy drinks to consumers in Australia and New Zealand,” said John Fieldly, Celsius Holdings Chairman and CEO. “We expect to continue our international growth at a measured pace, targeting strategically important energy drink markets and employing our proven playbook to build a strong and passionate consumer base.” Celsius has selected Suntory Oceania as its exclusive manufacturing, sales and distribution partner in Australia and New Zealand. Celsius previously announced a sales and distribution agreement with Suntory Beverage & Food Great Britain and Ireland, and sales in those markets are expected to begin in the second quarter of 2024.
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