Paramount’s CBS Sports said that CBS Sports’ presentation of Chiefs-Bills on Sunday is the most-watched NFL Divisional Playoff Game ever and the first to surpass 50M viewers, averaging 50.393M and up +10% vs. last year’s comparable window of Cowboys-49ers, which had 45.659M viewers. The previous record was 48.522M viewers for Cowboys-Packers on Jan. 15, 2017. Kansas City’s 27-24 victory was the most-watched program on any network since Super Bowl LVII, CBS said, adding that Sunday’s game peaked with more than 56M viewers and that Paramount+ recorded its most-streamed live event ever.
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