Byrna Technologies sees Q4 revenue $15.6M, consensus $11.36M

“Our strong fiscal Q4 sales are a direct outcome of the transformational shift in our advertising strategy, which commenced in September 2023. Through this strategic change, we pivoted away from traditional social media channels in favor of a more targeted approach via celebrity endorsement, talk radio, and non-social media online advertising efforts. These channels have proven to be effective and plentiful thus far, resulting in average daily web sessions of 32,477 during Q4 2023, a remarkable 173% increase in average daily web sessions over Q3 2023,” stated CEO Bryan Ganz. “Our direct-to-consumer sales reached new heights this quarter, as sales on Byrna.com and Amazon increased 40% and 79%, respectively, compared to our previous record in Q4 2022..As we move into fiscal year 2024, we will continue analyzing the data and refining our approach, positioning Byrna for continued success.”