Based on preliminary unaudited results, the Company expects total revenue for the fiscal second quarter of 2024 to be $20.3 million compared to $11.5 million in the fiscal second quarter of 2023. This 76% increase in revenue was seen across all consumer channels including Direct-to-Consumer (DTC), Amazon, Dealer, and Fox Labs. The Company attributes this surge in sales to the success of Byrna’s new marketing strategies, including its celebrity endorsement campaign which it kicked off in Q4 of the previous year.
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