Bumble and the Women’s National Basketball Association have announced a multiyear partnership to elevate women athletes and promote equality within sports. Bumble is the league’s first-ever official dating app partner, the company said. The partnership tips off during AT&T WNBA All-Star 2024, taking place in Phoenix, AZ from July 18-July 20. Bumble will serve as the presenting partner of the Orange Carpet at WNBA Live presented by U.S. Bank. The collaboration will also include behind-the-scenes and Bumble in-app content from WNBA athletes, activations at fan events like WNBA Live, WNBA-themed Bumble meetups, and experiences for Bumble members, including date nights at some WNBA’s games. “Partnering with one of the most renowned organizations in women’s sports, the WNBA, is extremely exciting for us and it exemplifies everything Bumble stands for: empowering and spotlighting women’s stories, helping people make connections over shared values and interests, and creating fun and safe experiences to bring our community together offline,” said Lidiane Jones, CEO at Bumble.
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