Brown-Forman, Korbel Champagne Cellars conclude relationship

Brown-Forman (BF.B) (BF.A) Corporation and Korbel Champagne Cellars announced the end of their sales, marketing, and distribution relationship, effective June 30, 2025. This transition concludes its business relationship spanning multiple decades. “We deeply value the rich history and collaborative spirit that has characterized our relationship with Korbel and its owner, Gary Heck,” said Lawson Whiting, President and Chief Executive Officer, Brown-Forman Corporation. “Going forward, we will each pursue our respective long-term growth objectives.” Gary Heck, President and Owner of Korbel Champagne Cellars, remarked “Korbel deeply appreciates the decades of successful partnership with Brown-Forman. As we embark on this new chapter, we are excited to continue connecting with our consumers and further elevate our iconic brand nationwide.” Both companies are committed to ensuring a smooth and orderly transition for their customers and stakeholders during this period.