Edgar Bronfman Jr., who put in a last-minute offer for control of Paramount (PARA) last week, wants the company to partner with a technology stalwart like Amazon (AMZN) or Apple (AAPL) to enhance its streaming business, Bloomberg’s Christopher Palmeri reports, citing people familiar with his thinking. The executive doesn’t believe legacy media companies have gotten a handle on streaming and thinks Paramount needs additional specific skills in terms of customer acquisition and ad sales.
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