The Brink’s Company announced that Laurent Borne will join the company as executive vice president and chief experience officer, effective May 15. Borne will lead global marketing efforts and have responsibility for the company’s expanding digital retail solutions business. He will join the executive leadership team and report to president and chief executive officer Mark Eubanks. "We are laser-focused on providing a superior customer experience, and Laurent’s track record in technology-led strategic transformation is a natural fit," said Eubanks. "His skills in value chain analysis, value proposition development, and voice of the customer integration will turbocharge our efforts to modernize the retail cash ecosystem."
Published first on TheFly
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