Bridgeline Digital’s Hawksearch selected by leading building materials retailer

Bridgeline Digital announced that a leading building materials retailer has selected Bridgeline’s AI-powered search technology, HawkSearch, to enhance their eCommerce site. The building materials retailer has selected HawkSearch to increase revenue by improving product discovery within their newly expanded catalog of over 5,000 products. The retailers’ online catalog will become more user-friendly with HawkSearch, due to navigation tools like autocomplete, drop-down menus, and faceted search results. Ari Kahn, CEO of Bridgeline Digital, commented on the partnership, stating, “Partnering with a growing eCommerce brand as they expand their online catalog marks a step in our efforts to enhance engagement in the building materials industry. The integration of HawkSearch into their eCommerce platform is pivotal in using advanced search technology to improve how customers interact with and navigate extensive online catalogs in the building materials sector, contributing to a more efficient online shopping experience.”