Bridgeline Digital (BLIN) announced that a U.S.-based LED lighting manufacturer has selected HawkSearch to enhance its on-site search experience and drive a more intuitive digital customer experience. The manufacturer selected HawkSearch to streamline product discovery across a technically complex catalog, drawing on its long-standing commitment to energy-efficient lighting and control systems. With detailed product attributes such as wattage, color temperature, voltage range, and mounting type, the company needed a solution that could deliver relevant, accurate results while simplifying the customer experience.
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