Bridgeline Digital announces the successful launch of its highly anticipated HawkSearch “Athena” update. This milestone introduces GenAI-powered “Smart Responses,” which drives engagement and revenue growth for businesses utilizing HawkSearch. The Athena release of GenAI Smart Responses is now generally available, GA, for the public. This enhances conversions for eCommerce customers with dynamic, conversational dialogues based on search queries, prompting follow-up questions and suggestions to imitate a personalized online sales assistant. This boosts engagement and helps users find what they need quickly.
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