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Bread Financial price target raised to $55 from $53 at Morgan Stanley

Morgan Stanley analyst Jeffrey Adelson raised the firm’s price target on Bread Financial (BFH) to $55 from $53 and keeps an Underweight rating on the shares. Though the firm “did walk away encouraged by credit trends” in Q3, it argues that macro and lower-end consumer risks still remain for the more nonprime and retail lender.

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