Barclays analyst Terry Ma lowered the firm’s price target on Bread Financial to $35 from $37 and keeps an Underweight rating on the shares as part of a Q3 earnings preview for the consumer finance sector. The firm thinks positive delinquency trends in the second half of 2024 should continue for the prime card issuers. It is more mixed for non-prime lenders and Barclays now expects more limited credit improvement in fiscal 2025, the analyst tells investors in a research note.
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