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Booking Holdings upgraded to Buy at DA Davidson on valuation
The Fly

Booking Holdings upgraded to Buy at DA Davidson on valuation

DA Davidson upgraded Booking Holdings to Buy from Neutral with an unchanged $3,400 price target. The firm is looking to take advantage of the recent pullback in the stock – down 7% since the end of September – while reporting “solid” Q3 results and giving “encouraging” commentary for 2024, the analyst tells investors in a research note. The stock’s current valuation also represents a 11% discount to its five-year average P/E multiple, the firm added.

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