Tigress Financial raised the firm’s price target on Booking Holdings to $4,580 from $4,285 and keeps a Strong Buy rating on the shares. The company remains well-positioned to benefit from the significant secular shift in consumer spending on travel, while the ongoing integration of generative AI functionality will drive its further growth, the analyst tells investors in a research note. Booking’s strong balance sheet and cash flow will also continue to drive ongoing investment in key growth initiatives along with ongoing share repurchases and its recently announced initial dividend, the firm added.
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