Ascendiant raised the firm’s price target on Booking Holdings to $3,900 from $3,700 and keeps a Buy rating on the shares. The analyst continues to be positive on Booking longer term, saying traveling and the travel industry “has now returned back to normal and will continue to grow stronger.” Booking, as one of the world’s largest online travel agencies, is in good position to capture a significant share of the economics within the travel industry, the analyst tells investors in a research note.
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