Tigress Financial raised the firm’s price target on Booking Holdings to $3,855 from $3,430 and keeps a Strong Buy rating on the shares. The analyst says Booking remains well positioned to benefit from the “significant secular shift” in consumer spending priorities that favored travel and entertainment. The company will leverage generative artificial intelligence to further enhance its booking capabilities and deliver increased value to its travel customers and supplier partners, the analyst tells investors in a research note.
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