BofA estimates about $13.4B in Amazon Prime Day GMV

After Amazon announced Prime Day results with a “record-breaking” number of customers signing up and Prime Day records for both unit and total sales volumes, BofA notes that Amazon announced that greater than 200M third-party items were sold, which implies 33% growth from the greater than 150M sold in last October’s Prime Big Deal Days, but that no comparable data versus Prime Day 2023 was shared. Some “nitpicks about this year’s press release” include less quantifiable disclosures than last year, says the analyst, who estimates about $13.4B in Prime Day gross merchandise value, or GMV, assuming first-party GMV growth of 8% year-over-year to $7.4B and third-party GMV growth of 13% year-over-year to $6.0B. BofA keeps a Buy rating and $220 price target on the shares, stating that overall it thinks Amazon “delivered a strong Prime Day.”