While Boeing’s (BA) new boss wants to return the manufacturer to its engineering roots, Starbucks’s (SBUX) new CEO is similarly stating the chain must embrace its origins as a coffeehouse, Chip Cutter of The Wall Street Journal reports. The dual turnaround attempts playing out at the same time and in the same place, Seattle, is drawing the attention of many to see how the executives will change their organizations. While the two CEOs are facing very different problems, their playbook for fixing their respective companies is proving to be very similar so far.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on BA:
- BA vs. LMT: Which Aerospace Stock Is Flying Higher?
- Boeing exploring sale of space business, WSJ reports
- Boeing is exploring a sale of NASA business, WSJ reports
- Judge blocks Tapestry-Capri deal, Centene reports Q3 beat: Morning Buzz
- Boeing workers reject new contract over retirement benefits, NY Times reports