Blue Apron launches Blue Apron Plus on Verizon +play

Blue Apron (APRN) announced the launch of Blue Apron Plus, a new savings program exclusively on Verizon’s (VZ) +play platform, for customers to shop for, manage and save on their subscriptions, all in one place. The company is the first and only meal-kit provider on the +play platform to date. Blue Apron PLUS is a new monthly subscription managed through the +play platform for Verizon customers. Blue Apron PLUS customers will have access to exclusive savings on meal-kit subscriptions, including 35% off their first 5 eligible meal kit orders, then 15% off each eligible order after that. For a limited-time, Verizon customers can get 3 months of Blue Apron PLUS free. After the promotional period, Blue Apron Plus is $4.99 per month.