BJ’s Restaurants announced that Lyle Tick, former Brand President of Buffalo Wild Wings, will be appointed President and Chief Concept Officer, effective September 9. Tick has served as President and Chief Executive Officer of On the Border Mexican Grill & Cantina since December 2023. Interim Chief Executive Officer C. Bradford Richmond commented, “We are delighted to welcome Lyle to the BJ’s team. Lyle has a history of leading iconic brands to unlock new chapters of growth and drive consumer relevance. Lyle’s strategic customer focus and passion for brand clarity will enable BJ’s to enhance its relevance and awareness. In addition to his experience and affinity for the casual dining space, Lyle’s extensive experience with consumer goods and spirit brands will bring a fresh perspective to our marketing, innovation, culinary, beverage and brewing teams. I believe he will be a great addition and complement to our leadership team.”
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