BigCommerce appoints Vipul Shah as CPO

BigCommerce (BIGC) announced that Vipul Shah has joined the company as its new Chief Product Officer, bringing over two decades of experience building innovative products and business models at PayPal, Google, J.P. Morgan and Wells Fargo. At BigCommerce, Shah leads product management, product design and product strategy groups across all three of the company’s products – BigCommerce, Feedonomics and Makeswift. Prior to BigCommerce, Shah was president and chief operating officer of venture capital-backed NEXT Trucking, where he helped digitize shipping container movement and modernize broken supply chain processes exposed during the pandemic.