Beyond Meat named first plant-based meat partner of Madison Square Garden

MSG Sports (MSGS) and MSG Entertainment (MSGE) announced a new partnership with Beyond Meat (BYND), naming the brand the first-ever Official Plant-Based Meat Partner of Madison Square Garden, New York Knicks, Knicks Gaming, New York Rangers, and the Arena Concert Series at Madison Square Garden. The Go Beyond Grill, a first-of-its-kind dedicated concession stand, will feature and serve Beyond Meat’s plant-based meat products in the Madison Square Garden sixth floor concourse, and will be open during events at The Garden including sports, music and live entertainment. In addition, select Beyond Meat products will be available at multiple concession stands throughout The Garden, including at Garden Market. As part of this partnership, Beyond Meat will receive brand promotion during Knicks and Rangers games at The Garden, including in-game LED and dasherboard signage for regular season games televised on MSG Network, as well as LED signage during concerts. Beyond Meat will partner with the Knicks and Rangers digital teams on two custom original content series that will be shown across Knicks and Rangers digital channels.