Beyond announces partnership with X

Beyond (BYON), the parent company of Overstock, Bed Bath & Beyond, Zulily and a gallery of other brands serving homeowners and renters in America, announced a strategic partnership with X, formerly known as Twitter, to deliver custom short and long form content, develop customer acquisition and retention strategies as well as spotlight the companies’ brands on key tent-pole events and holidays. “We are thrilled to be an integrated partner with X as they help us engage more effectively across their 100 million plus U.S. users with both creative content and brand-specific promotional messaging. We recognize the power of the X platform and level of engagement users have with it,” said Marcus Lemonis, Executive Chairman of the Beyond board of directors.