Beamr Imaging’s Beamr Cloud now supports AV1 format

Beamr Imaging announced that Beamr Cloud, the company’s GPU-powered video service, now supports the automated and scalable modernization of video to the emerging AV1 format. This upgraded service is poised to address a significant challenge that has occupied many video industry players in recent years, who were hesitant to adopt it before. Sharon Carmel, Beamr CEO, explained: “In recent years, migrating to AV1 was often complicated and expensive or required video expert supervision. Now, with Beamr Cloud, video modernization can be achieved much easier, with an automatic, quality-preserving process to transform videos from legacy formats, such as AVC or HEVC (High Efficiency Video Coding), to AV1. Simultaneously, the AV1 videos are also fully optimized, leveraging businesses’ and end users’ experience with outstandingly efficient and smaller video files.”