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Bath & Body Works introduces new reformulated hand soap

Bath & Body Works’s latest launch in the hand soap category meets consumer demand for a formula made without parabens, sulfates and dyes in packaging that supports the brand’s recently-announced ESG commitments and spans all hand soaps in the assortment. “Delivering quality products has always been our priority, and we’re responding to customer demands by giving them hand soaps that offer same efficacious results but are made without sulfates, parabens and dyes in our unmatched breadth of fragrance choice,” said Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works.

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