Bath & Body Works appoints Thilina Gunasinghe chief digital, technology officer

Thilina Gunasinghe has been named Chief Digital & Technology Officer, effective April 17, 2023. Mr. Gunasinghe joins Bath & Body Works (BBWI) from McDonald’s Corporation (MCD) where he most recently served as Global Vice President, Chief Technology Architect & Data Officer. In this newly created role, Mr. Gunasinghe will lead Bath & Body Works’ digital and technology strategy, digital operations, data and analytics, and transformation. The company has created the role of Chief Customer Officer and a search is well underway. The new Chief Customer Officer will be responsible for executing a comprehensive strategy to strengthen and elevate the brand, while growing and retaining Bath & Body Works’ passionate customer base through the development of a personalized, connected, and compelling end-to-end customer experience. Julie Rosen will continue in her role as President, Retail and will have responsibility for all channels of the business – Stores, E-Commerce and International; all product functions – Merchandising, Design, Planning and Allocation; Store Design; and the New Business Opportunities teams.