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Bakkt completes sale of loyalty business to Project Labrador

Bakkt (BKKT) Holdings announced that it has completed the sale of its Loyalty business to Project Labrador Holdco, LLC, a wholly owned subsidiary of Roman DBDR Technology Advisors, Inc. “The sale of Loyalty is a defining inflection point for Bakkt – streamlining operations, lowering costs, strengthening our balance sheet, and sharpening our focus on growth,” said Akshay Naheta, CEO of Bakkt. “With a leaner structure and a clear path toward profitability, we are doubling down on our core pillars: Bitcoin, tokenization and digital asset trading, stablecoin payments, and AI-driven finance. These are the arenas where Bakkt is uniquely positioned to lead and create durable, long-term value for shareholders.” Beginning in Q3 2025, Bakkt will be reporting the Loyalty business as discontinued operations.

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