Craig-Hallum lowered the firm’s price target on Backblaze to $9 from $12 and keeps a Buy rating on the shares. The firm says Backblaze brings a highly competitive product set, with over half of revenue from the B2 Cloud solution, offering cloud storage at 20%-30% of the cost of peers, without the vendor/platform lock in. While storage in general conjures concerns around sustainable differentiation, Craig-Hallum would note that the company has a demonstrated record of increasing prices since founding, while at the same time maintaining gross retention of 90% and increasing Gross Margins nicely.
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