Azul, FLYR Labs partner on revenue optimization initiatives

FLYR Labs announced a new partnership with Brazilian airline Azul to deploy FLYR’s advanced AI technologies as a way to optimize the airline’s revenue management strategy, starting with fare bundles and ancillary product optimization, helping to meet a growing variety of customer demands. To help Azul achieve its goal of enabling total revenue management and dynamic offer optimization, FLYR will provide Azul with comprehensive data management, pricing, and forecasting capabilities that enable tailored offers for Azul’s customers.