Auddia enters partnership with Sounds Profitable

Auddia announced a partnership with Sounds Profitable, a research and advocacy firm in podcasting. Auddia’s new technologies, when applied to podcasting audio, allow for the identification of different segments or “chapters” in a podcast episode. This can be done in real-time on the listener’s mobile device. When segments are identified in advance, such as an ad break, listeners can be given controls which let them more easily jump forward through the episode. This technology will be added to the faidr mobile app on partnering podcasts, but it can also be offered to 3rd parties such as podcasting app developers, or even analytics platforms for advertising monitoring, detection and reporting. These integration opportunities are now a higher priority for the Company. The partnership with Sounds Profitable is directly tied to the new integration initiative and part of Auddia’s continued investment in the podcast industry, centered on its Enhanced Podcasts features, which include segment-identification and ad-avoidance technology, new and more efficient monetization opportunities for podcasts and networks, supplemental content, analytics, and social/interactive functionality. The Company’s goals for the Enhanced Podcasts offering are to provide better economics for podcasters; more customization and control for users; and superior data and transparency for publishers.