Auddia details expected synergies of proposed acquisition of Radio FM

Auddia detailed how the company expects to drive significant synergies through its proposed acquisition of streaming app Radio FM. By not altering the free tier, Auddia expects no interruption to acquired ad revenue and continued growth from improving ad market rates and optimization of programmatic CPMs. Premium subscriptions for ad-free AM/FM listening are expected to begin within two quarters post-acquisition. “Our initial integration strategy is aimed at preserving acquired revenue by ensuring the user experience is essentially unchanged immediately post-acquisition,” said Michael Lawless, Auddia CEO. “We will maintain a familiar user experience through the existing RFM app for all users and expose them to premium listening options within the familiar confines of their current app. As users get comfortable with the premium AM/FM and podcasting listening experiences inherent in the faidr AI integrations, we will eventually merge user interfaces of faidr and Radio FM into a single audio Superapp. We believe this strategy will preserve all acquired revenue while adding synergistic high margin subscription revenue and ultimately deliver cost synergies as well once the acquired RFM app is retired.”