AppLovin (APP) is facing fresh regulatory heat over its handling of consumer data – including potential investigations by multiple state attorneys general, The Post has learned. The Silicon Valley firm – a mobile advertising juggernaut worth more than $200B that made headlines this spring with an offer to buy TikTok – was rocked this month by a reported Securities and Exchange Commission probe over data privacy, The New York Post’s Thomas Barrabi and Lisa Fickenscher report. On Wednesday, AppLovin said it shut down a product called “Array” that an ad researcher claimed downloaded apps onto user’s phones without their consent. AppLovin has dropped over 3% to $579.57 in afternoon trading.
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