Facing a weak consumer appetite and fierce competition from domestic rivals amid U.S.-China tensions, a typically discount-wary Apple is offering a four-day sale, The New York Times’ Alexandra Stevenson reports. Apple is slashing the price of some of its latest iPhones by $70 amid worries that Chinese consumers have cooled on the brand. That would save a buyer about 6%-8%, based on prices on Apple’s China website. It has also knocked $112 off the price of some MacBook Air laptops. The sale will start on Thursday and run through Sunday, the author notes.
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