Apple (AAPL) and Paramount Global (PARA) have talked about offering a combination of the Paramount+ and Apple TV+ streaming services that would cost less than subscribing to both services separately, Jessica Toonkel of Wall Street Journal reports, citing people familiar with the discussions. The discussions are in their early stages, and it is unclear what shape a bundle could take, the sources added. The reports notes that offering multiple services as part of one package decreases the likelihood that subscribers will cancel on any given month, citing data from Antenna. Shares of Paramount are up 3% to $14.82 in premarket trading following the report.
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