Apple introduces three new advanced data security features

Apple introduced three advanced security features focused on protecting against threats to user data in the cloud, representing the next step in its ongoing effort to provide users with even stronger ways to protect their data. With iMessage Contact Key Verification, users can verify they are communicating only with whom they intend. With Security Keys for Apple ID, users have the choice to require a physical security key to sign in to their Apple ID account. And with Advanced Data Protection for iCloud, which uses end-to-end encryption to provide Apple’s highest level of cloud data security, users have the choice to further protect important iCloud data, including iCloud Backup, Photos, Notes, and more. "At Apple, we are unwavering in our commitment to provide our users with the best data security in the world. We constantly identify and mitigate emerging threats to their personal data on device and in the cloud," said Craig Federighi, Apple’s senior vice president of Software Engineering. "Our security teams work tirelessly to keep users’ data safe, and with iMessage Contact Key Verification, Security Keys, and Advanced Data Protection for iCloud, users will have three powerful new tools to further protect their most sensitive data and communications." Reference Link