Apple introduces Apple Watch Series 10, starts at $399

Apple unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet – making it more comfortable than ever – and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11. Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colors and finishes. Jet black is a new polished aluminum finish that is distinctively reflective and sleek, while new titanium cases – available in natural, gold, and slate – have a spectacular jewelry-like shine. The new Apple Watch lineup can be pre-ordered today, with availability beginning Friday, September 20. Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 49 other countries and regions can pre-order Apple Watch Series 10 today, with availability in stores beginning Friday, September 20. Apple Watch Series 10 starts at $399 (U.S.). Apple Watch SE is available starting at $249 (U.S.).