Apple expands tools to help businesses connect with customers

Apple announced an expansion of tools to help businesses connect with customers. For the first time, businesses of all sizes around the world – even those without a brick-and-mortar presence – can manage the way they appear to over 1 billion Apple users using Apple Business Connect, the company said. Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail. “We’re excited to offer all businesses – including those without a physical location – the ability to create a brand that appears across the Apple apps that over a billion people use every day,” said David Dorn, Apple’s senior director of Internet Software and Services Product. “We designed Business Connect to empower businesses to present the best, most accurate information to Apple users. With today’s updates, we’re helping even more businesses reach customers, build trust, and grow.”