American Rebel reports Q2 revenue $3.3M

Andy Ross, Chief Executive Officer of American Rebel, commented, “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer – Rebel Light is coming to a store near you. We made great strides during the quarter toward the market launch of our beer, with initial retail distribution in Kansas of our first production run. Our second run, which is much larger, is scheduled for late August. With our second run, we will be able to provide beer throughout our network of distributors while signing on new distributors, increasing our distribution network and footprint. This distribution network is key to positioning our beer to compete within the $110+ billion beer market. We have experienced some seasonality challenges in June and July of 2024 with our Champion safe business, which is common within the outdoor durable goods industry. Meanwhile, we will continue to posture our legacy safe business for growth while incorporating operational improvements to increase efficiencies and reduce expenses. With improved operational efficiencies and new products, we can sell safes at higher margins which should also drive profitability in 2025.”