Amazon announced that Buy with Prime, a direct-to-customer offering, and Amazon Multi-Channel Fulfillment, a third-party logistics solution, have helped power JLab Electronics to double-digit growth in average order value and shopper conversion across their DTC store compared to standard orders. “Before enabling Amazon MCF and Buy with Prime on our site, we weren’t able to keep up with customer demand, let alone offer Prime shopping benefits on our site,” said Ryan Carlson, Ecommerce Growth Manager at JLab. “For shoppers who might not be familiar with our brand, being able to use the trust of Prime on our site removes any worry.”
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