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Amazon rolls out TikTok-like feature called Inspire, WSJ reports

Amazon is rolling out Inspire, a TikTok-like feature, in its app that allows select customers to buy products from a customized feed of photos and videos, The Wall Street Journal’s Sebastian Herrera reports. The company plans to make the feature available across the U.S. in the coming months, the company says. Inspire will show users a continuous feed of photos and videos featuring products that customers can purchase through the app, with the company saying that short-form video "is an incredibly useful medium of helping people discover and understand products." Reference Link

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