Amazon Publisher Direct, Paramount Advertising announce expanded agreement

Amazon Publisher Direct (AMZN) and Paramount Advertising (PARA) announced that they have expanded their agreement, providing Amazon Ads customers with direct programmatic access to more of Paramount Global’s streaming TV content. "This includes enabling increased advertiser reach both across devices and in new, international locales. Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform, which includes the company’s ad-supported streaming services Pluto TV and Paramount+, as well as leading brands such as CBS News, CBS Sports HQ, Comedy Central, MTV, VH1, Paramount Network, BET, and ET Live. Enabling direct access to more Paramount Global content makes it even easier for Amazon advertisers to engage their desired audience via streaming TV, while leveraging a streamlined supply path to EyeQ inventory. Driven by free streaming television service Pluto TV, Amazon Publisher Direct and Paramount Global are also helping optimize programmatic access for advertisers at scale internationally, expanding beyond the United States into additional locales, such as the United Kingdom and Germany," Amazon stated in a blog post. Reference Link