Amazon price target raised to $250 from $245 at Morgan Stanley

Morgan Stanley raised the firm’s price target on Amazon.com (AMZN) to $250 from $245 and keeps an Overweight rating on the shares. The first half looks strong as Amazon is investing and executing to manage through uncertainty and the firm is confident Amazon will emerge stronger after this period and that its logistics leadership and GenAI-enabled advances will position it for even more, and more profitable, multi-year retail share gains. However, second half of 2025 and 2026 visibility on the cost to deliver a leading experience for buyers and sellers remains low and the firm looks for visibility on China tariffs as a catalyst for estimate revisions. Until then, it views shares “as largely range bound, trading ~$150-$200,” the analyst tells investors.