Raymond James raised the firm’s price target on Amazon.com (AMZN) to $260 from $230 and keeps a Strong Buy rating on the shares. The firm remains bullish on the internet sector and highlights Amazon as one of its top picks, telling investors in a research note that the year ahead marks a crucial moment for GenAI commercialization as capital expenditure concerns could be mitigated as assistant-oriented use cases quickly develop into more agentic flows across consumer and enterprise software and HardTech applications. While there are still a few “wild cards” tied to tariffs, AI regulation, antitrust, and TikTok at play, the macro is on steadier footing, the firm says.
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