Amazon (AMZN) executives are asking advertisers to commit to spending “significant” amounts of money on its Prime Video streaming service when it starts running ads on the platform in 2024, The Information’s Sahil Patel reports. Ad executives are saying that the requests are more aggressive than what Netflix (NFLX) asked for when it rolled out its ad-tier in 2022, the author notes. In meetings with one particular large ad firm, Amazon execs requested initial commitments for 2024 of over $100M, the author says.
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