Amazon Ads (AMZN) and iHeartMedia (IHRT) announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio portfolio. The expanded partnership brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s diverse portfolio of streaming audio to connect with listeners across devices like smartphones, smart speakers, tablets, gaming consoles, and more. The new integration of iHeartMedia’s streaming music and live streaming radio is available now on Amazon DSP. Access to iHeartPodcasts and the unmatched scale and reach of its broadcast radio stations will follow in 2026.
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