Alta Global rolls out Hype marketing platform subscription

Alta Global Group announced the nationwide roll-out of its newly acquired, all-in-one marketing platform, Hype, to combat sports gym partners across the United States. The company said, “This innovative tool is set to revolutionize the way the combat sports industry monetizes its social followers and enhances member engagement. Moreover, Hype’s technology solution extends well beyond the martial arts and combat sports sector, with proven utility and established customers, unlocking further opportunities to target small businesses globally, as well as the potential application to other local and community sports.” Alta Global Group will initially target its gym partners in California and Texas, with plans to expand nationwide in 2024 & 2025. With over 500 active gym partners to date out of a footprint of more than 45,000 gyms across the US, this roll-out marks a significant milestone in Alta’s mission to support the combat industry with innovative marketing solutions. Hype’s subscription pricing ranges from $39 to $299 per month, with Alta also collecting a transaction fee of up to 5% across all transactions processed through the platform. Hype is currently generating approximately $200,000 per annum in recurring revenue from subscriptions and transactions. Following the roll-out of Alta’s current and potential gym partners, recurring revenue for Hype is expected to increase.